You must first understand what drives someone’s behaviour before you can set out to change it.
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Thought leadership marketing puts clear blue water between you and the competition.
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Sometimes, things go wrong. And when they do, your hard won reputation is in the firing line.
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“At Linstock we apply the latest thinking to protect reputations and influence behaviour.”
Linstock is a communications consultancy using evidence, insight and creativity to achieve business goals.
We work across three complex and challenging fields where our expertise adds most value to senior management teams…
“The latest Linstock awards and commendations”
FINANCIAL SERVICES FORUM 2015: SHORTLISTED, Public Relations: TheCityUK
FINANCIAL SERVICES FORUM 2015: SHORTLISTED, New Product, Service or Innovation: Circle Housing Money
“The latest commentary from the Linstock team”
Read our latest thoughts and comments in outlets including PR Week, The Huffington Post, Marketing Week and Professional Manager.
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“Linstock is PRCA accredited.”
Independently audited every two years, it helps to enhance the efficiency and profitability of PR consultancies.
Managing the reputation of one of the UK's largest industry sectors
TheCityUK is the membership body for the UK’s financial and related professional services industry. Its membership includes...
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Senior Consultant
“Developing successful campaigns means knowing what’s going on in the world, and how people’s behaviour is changing.”
Prior to Linstock, I worked at a London-based PR company where I developed media profiles for a range of clients including top 20...
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“If there’s a good process in place, the outputs are far more likely to lay long-term foundations for success.”
It’s all gone egg-shaped. For the next month or so, rugby will be the sport of the moment as the World Cup takes place across...
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“In the eyes of German business, supporting Cameron´s critical position does not mean being anti-European.”
David Cameron’s opposition to the EC presidency of Jean Claude Junker extracted a flurry of negative headlines in the German...
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“As Daft Punk famously sang, when it comes to your thought leadership: work it harder, make it better.”
Received wisdom holds that sales and marketing materials need to look slick and professional. Fonts that are easy on the eye,...
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“Managing a change in strategic direction”
A Linstock client for nine years, APFA (formerly AIFA) is the largest trade body for financial advisers in the UK (www.apfa.net)....
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Director
“Good communication changes minds and makes people take action.”
It’s a potent tool for helping organisations achieve their goals. But too often it’s an afterthought – companies do...
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“A guest blog from ComRes asks: Is a singular focus on Party leaders the best way to communicate with the electorate?”
When an upset happens in politics, who gets the blame, the messenger or the message itself? This general election has been...
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“Sustainable transport: unlocking the change”
Southend-on-Sea Borough Council was awarded a grant from the Department for Transport to improve economic growth and reduce...
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