Linstock launched new research at the end of last year, exploring the role tone of voice plays in the overall success of thought leadership campaigns. The findings have generated headlines across the communications industry press over the last month, not least in CIPR’s Influence. In this article, Simon Maule argues that collaboration – identified as a key driver for undertaking thought leadership – will be compromised if written content displays characteristics defined in academia as overly ‘male’.
The findings provide content producers with real food for thought. After all, thought leadership is a significant investment and, if opportunities for collaboration are stunted, the return of that investment will inevitably suffer.
We want to provide further support and, in the spirit of collaboration, we’d like to develop this with your input. Linstock is hosting a workshop on 22 March where we will take a closer look at the factors that contribute to a gender balanced thought leadership tone of voice. Based on real-life examples, we will offer practical guidance for thought leaders keen to ensure their content is geared up to maximise opportunities to collaborate.
The event will be held at Linstock’s offices in Aldgate Tower, Central London. If you’d like to attend, please email Lao Lee on firstname.lastname@example.org.
Of course, tone of voice is just one factor to consider when developing a thought leadership approach to communications. To discuss how a full content audit or thought leadership planning session could help you and your organisation, please get in touch.