Linstock Workshop: Tone of Voice

Published: 31 January 2018

Is your thought leadership geared up to boost collaboration?

Collaboration – identified as a key driver for undertaking thought leadership - will be compromised if written content displays characteristics defined in academia as overly ‘male’.

Linstock launched new research at the end of last year, exploring the role tone of voice plays in the overall success of thought leadership campaigns. The findings have generated headlines across the communications industry press over the last month, not least in CIPR’s Influence. In this article, Simon Maule argues that collaboration – identified as a key driver for undertaking thought leadership – will be compromised if written content displays characteristics defined in academia as overly ‘male’.

The findings provide content producers with real food for thought. After all, thought leadership is a significant investment and, if opportunities for collaboration are stunted, the return of that investment will inevitably suffer.

We want to provide further support and, in the spirit of collaboration, we’d like to develop this with your input. Linstock is hosting a workshop on 22 March where we will take a closer look at the factors that contribute to a gender balanced thought leadership tone of voice. Based on real-life examples, we will offer practical guidance for thought leaders keen to ensure their content is geared up to maximise opportunities to collaborate.

The event will be held at Linstock’s offices in Aldgate Tower, Central London. If you’d like to attend, please email Lao Lee on lao@linstockcommunications.com.

Of course, tone of voice is just one factor to consider when developing a thought leadership approach to communications. To discuss how a full content audit or thought leadership planning session could help you and your organisation, please get in touch.

More from linstock

This report explores the extent to which thought leadership today adopts a more male or female tone of voice and the potential consequences for your business.

Research from Linstock Communications makes the case that many organizations tend to convey messages in a tone that evokes one gender, usually male.

After an Institute of Directors event showed a lack of ethnic representation in UK boardrooms, we highlight the positive influence of diversity.

As part of our activity with Grant Thornton International, we produce insights on women’s progress in occupying senior business positions.

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