Seven Steps to Running a Successful Thought Leadership Event

Published: October 13, 2016

“For the organisers, the purpose of the event should be front of mind.”

Events can be a powerful part of any thought leadership campaign. They allow us to show off our experts, test new ideas, produce “live” content, and connect with interesting people.

But they cannot be run on a whim. With increasing demands on their time, participants will not prioritise going to an event that only vaguely promises debate, learning or networking, without making a specific appeal to them. They will expect to come away with genuine insight that they can pass on or apply once back at their desks. Each one has to be fresh, relevant and beautifully planned.

For the organisers, the purpose of the event should be front of mind. How will it advance our thought leadership campaign? What do we want to present to participants, what do we want them to take home, and how do we want them to engage with us in future?

Click here for: a seven step guide to running a successful thought leadership event.

Jessica Nicholls
Senior Consultant

Leave a Reply

Name *

Mail (not published) *

Comment

* Required field

Blog: Beyond a Buzzword: The Purpose of Thought Leadership Evolves

“Linstock research reveals notable changes in purpose: from raising brand awareness to leading industry agenda.”

First popularised more than 30 years ago, thought leadership has become a mainstream communications activity. A cursory search on...

Read more

Case Study: Grant Thornton International

“Building Thought Leadership”

International accounting and advisory company, Grant Thornton, differentiates itself as an organisation that works with dynamic...

Read more

Case Study: TheCityUK

Managing the reputation of one of the UK's largest industry sectors

TheCityUK is the membership body for the UK’s financial and related professional services industry. Its membership includes...

Read more

Newswire: Linstock gets first prize!

“Linstock and UK Community Foundations won Not for Profit Campaign of the Year 2013 Award at Golden Hedgehogs!”

We’re proud to announce that Linstock Communications and our client UK Community Foundations have been awarded the Golden...

Read more

Blog: From Digital Technology To Automation: Preserving The Human Connection

“Is automation an unstoppable force we have no choice but to accept? I can’t help but think: where’s human intention gone?”

Stories about robots are almost as ubiquitous as stories about President Trump, with a recent sample variously welcoming and...

Read more

Case Study: British Gas

“Energy efficiency in social housing: making the green deal work”

British Gas is the UK’s leading energy and home services provider. Local authority and housing association decision makers...

Read more