“ Aston retains Linstock to build the media profile of academic experts and win recognition for outstanding research. ”
One of the UK’s most ambitious universities, Aston used Linstock to build the media profile of academic experts and win recognition for outstanding research. Previous to our engagement, much of Aston’s media work had been concentrated on a handful of academics working in just two of the University’s four schools. To address this we put together a planning framework to reflect the full breadth of the University’s expertise and research work.
We built relationships with academics working in areas as diverse as linguistics, European politics, business responsibility and engineering. These relationships have allowed us to dramatically raise the number of academics involved in media relations projects.
Our approach has seen us secure comment articles for a host of academics in outlets including the Guardian, The New Statesman, The Huffington Post, and The Conversation. We have also placed stories about research projects across the national press, including the BBC, The Times and The Daily Mail. Internationally, we have secured coverage in highly regarded outlets including Time Magazine and across North American broadcast news programmes.