Aston University

“ Aston retains Linstock to build the media profile of academic experts and win recognition for outstanding research. ”

Brief
One of the UK’s most ambitious universities, Aston used Linstock to build the media profile of academic experts and win recognition for outstanding research. Previous to our engagement, much of Aston’s media work had been concentrated on a handful of academics working in just two of the University’s four schools. To address this we put together a planning framework to reflect the full breadth of the University’s expertise and research work.

Activity
We built relationships with academics working in areas as diverse as linguistics, European politics, business responsibility and engineering. These relationships have allowed us to dramatically raise the number of academics involved in media relations projects.

Results
Our approach has seen us secure comment articles for a host of academics in outlets including the Guardian, The New Statesman, The Huffington Post, and The Conversation. We have also placed stories about research projects across the national press, including the BBC, The Times and The Daily Mail. Internationally, we have secured coverage in highly regarded outlets including Time Magazine and across North American broadcast news programmes.

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Blog: Negotiating Ideas: Lessons From Brexit

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Case Study: Schools in crisis

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Our work concerned cases of child abuse that took place in the 1970s and 80s at a high profile school. We helped the school...

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Newswire: Class Ceilings

“End-of-term report for UK plc shows state-schooled pupils still struggle to make it to the top of big business.”

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Case Study: Harborough

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Case Study: TheCityUK

Managing the reputation of one of the UK's largest industry sectors

TheCityUK is the membership body for the UK’s financial and related professional services industry. Its membership includes...

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