Aston University

“ Aston retains Linstock to build the media profile of academic experts and win recognition for outstanding research. ”

Brief
One of the UK’s most ambitious universities, Aston retains Linstock to build the media profile of academic experts and win recognition for outstanding research.

Activity
Previous to our engagement, much of Aston’s media work had been concentrated on a handful of academics working in just two of the University’s four schools. To address this we put together a planning framework to reflect the full breadth of the University’s expertise and research work.
We built relationships with academics working in areas as diverse as linguistics, European politics, business responsibility and engineering. These relationships have allowed us to dramatically raise the number of academics involved in media relations projects.

Results
Our approach has seen us secure comment articles for a host of academics in outlets including the Guardian, The New Statesman, The Huffington Post, and The Conversation. We have also placed stories about research projects across the national press, including the BBC, The Times and The Daily Mail. Internationally, we have secured coverage in highly regarded outlets including Time Magazine and across North American broadcast news programmes.

Blog: Liberal Luvvies Urged to Dial Down Trump Grumps

“High-profile luvvies are in danger of reinforcing the very factors that allowed Trump and Farage to succeed in the first place.”

If the BAFTAs are anything to go by, this week’s Oscars ceremony will be used as a political platform to rail against Donald...

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Case Study: TheCityUK

Managing the reputation of one of the UK's largest industry sectors

TheCityUK is the membership body for the UK’s financial and related professional services industry. Its membership includes...

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Newswire: Class Ceilings

“End-of-term report for UK plc shows state-schooled pupils still struggle to make it to the top of big business.”

A new report by a Linstock client, the diversity consultancy Equal Approach, shows that big business is still an old boys’...

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Blog: RWC 2015: Tackling the science of good communications

“If there’s a good process in place, the outputs are far more likely to lay long-term foundations for success.”

It’s all gone egg-shaped. For the next month or so, rugby will be the sport of the moment as the World Cup takes place across...

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Blog: Red box thinking: Rabbits and budgeting

“Communications planning and budgeting requires striking the right balance between meeting short-term targets and laying the foundations for long-term impact.”

The Chancellor’s Budget is famous for its rabbits. Remember George Osborne’s £12bn boost to spending on infrastructure? Or...

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Case Study: Harborough

“Managing reputation during transformational change”

Local authorities across the country are grappling with the challenges of budget cuts and a more localist approach. Linstock...

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Case Study: Grant Thornton International

“Building Thought Leadership”

International accounting and advisory company, Grant Thornton, differentiates itself as an organisation that works with dynamic...

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