Baringa Partners

“It is clear Linstock has gone the extra mile to invest in identifying issues where we can bring a distinctive perspective.”

Baringa Partners is an independent business and technology consultancy. It has the largest Energy consulting practice in Europe, also working in Financial Services, Telecoms and Media, and Consumer Products and Retail. In 2017, Baringa Partners was once again, ranked 1st Place in the UK Best Workplaces™ list by Great Place to Work® UK.

THE BRIEF
Baringa chose Linstock as its communications partner because it believes that thoughtful, evidence-led strategies are the best way to build its reputation in a meaningful, long-term way. Through a programme of public relations and thought leadership marketing, we work together to establish a voice for the company across key industries and issue areas, and to bring to life ‘the Baringa difference’ for media, clients and other stakeholders.

OUR ACTIVITY
Linstock monitors the national and trade media on a daily basis and flags opportunities for Baringa’s energy experts to respond to industry developments, either proactively or reactively. Spokespeople are encouraged to take up new or different positions on subjects their clients and the media care about – on, for example, Government policies such as the energy price cap, onshore and offshore wind technology, the smart meter roll-out and a range of low carbon issues.

At the same time, we work closely with Baringa to plan and execute thought leadership campaigns that are highly relevant to the business and also of interest to the press. These have included research on consumer attitudes towards electric vehicles (EV), which produced unique insights on the proportion of people considering buying an EV in different regions, concerns over range, cost and lack of charging points near home, and misperceptions over the environmental impact of EVs. In three separate media stories, we tied these findings to timely events, such as the Government’s electric vehicle targets and air pollution strategy.

We are currently carrying out quantitative and qualitative research to explore the impact of data protection and transparency on consumer trust and brand reputation, in light of General Data Protection Regulation (GDPR). Following a consumer survey, interviews with business leaders at well-known brands will enhance our observations on the data and contribute best practice advice to companies on how to best respond to the challenges it presents. The final report will provide content for digital channels, business development and client engagement activity.

THE RESULTS
In our first year of working together, we achieved:
99 pieces of coverage, including in the Financial Times, The Telegraph, The Times, Bloomberg, City A.M and The Guardian
22 media interviews and meetings, including with the Financial Times, Bloomberg, Reuters and The Telegraph
8 new business conversations, and an invitation to tender

The electric vehicles campaign, in particular, generated coverage in City A.M., three interviews with Reuters, Utility Week and Clean Energy Pipeline, and 11 pieces in trade publications. The research also directly led to a new business opportunity with a local authority.

“We selected Linstock after a very competitive pitch process. We were impressed by their preparation, the quality of every individual in the team they included in the pitch and the rigour of their thinking. In the first year of working with us, it is clear that they have gone the extra mile to invest in understanding our challenges and identifying issues where we can bring a distinctive perspective and balanced this well with good results.”

William Stancer, Director of Marketing, Baringa Partners

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