Grant Thornton International

“Building Thought Leadership”

International accounting and advisory company, Grant Thornton, differentiates itself as an organisation that works with dynamic companies, harnessing talent and skills, to help them grow.

As part of this activity, it works with Linstock to produce insights on women’s progress in occupying senior business positions through its Women in Business (WiB) report.

Brief
The WiB report aims to demonstrate to businesses that Grant Thornton contributes insight on a subject important to them as well as show its international reach. This is done by providing truly international insights, surveying businesses in 40 economies and investigating issues such as support for quotas on an annual basis. The report is also well timed; releasing the findings on International Women’s Day.

Approach
Implementation included creating materials that are easily tailored for use in individual regions and which Linstock could use to engage with international business outlets. The reports insights were conveyed using blogs, social media and a graphics-driven approach, making it easy to use online and helping push traffic to the company website.

Results

• 200+ press mentions around the world, including the Financial Times and Harvard Business Review
• 56,000 impressions on social media
• 800+ webpage views

“Linstock combined creativity, academic rigour and macro trend sensitivity.”
Dominic King, Global Research Manager, Grant Thornton

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