Grant Thornton International

“Building Thought Leadership”

International accounting and advisory company, Grant Thornton, differentiates itself as an organisation that works with dynamic companies, harnessing talent and skills, to help them grow.

As part of this activity, it works with Linstock to produce insights on women’s progress in occupying senior business positions through its Women in Business (WiB) report.

The WiB report aims to demonstrate to businesses that Grant Thornton contributes insight on a subject important to them as well as show its international reach. This is done by providing truly international insights, surveying businesses in 40 economies and investigating issues such as support for quotas on an annual basis. The report is also well timed; releasing the findings on International Women’s Day.

Implementation included creating materials that are easily tailored for use in individual regions and which Linstock could use to engage with international business outlets. The reports insights were conveyed using blogs, social media and a graphics-driven approach, making it easy to use online and helping push traffic to the company website.


• 200+ press mentions around the world, including the Financial Times and Harvard Business Review
• 56,000 impressions on social media
• 800+ webpage views

“Linstock combined creativity, academic rigour and macro trend sensitivity.”
Dominic King, Global Research Manager, Grant Thornton

Blog: RWC 2015: Tackling the science of good communications

“If there’s a good process in place, the outputs are far more likely to lay long-term foundations for success.”

It’s all gone egg-shaped. For the next month or so, rugby will be the sport of the moment as the World Cup takes place across...

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Blog: Negotiating Ideas: Lessons From Brexit

“A competing approach is rarely productive within a business because agreement usually requires a wide range of people to work together”

The UK’s Brexit negotiating stance has so far been positional and assertive. It is an attitude theorists would call...

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Case Study: Southend Borough Council

“Sustainable transport: unlocking the change”

Southend-on-Sea Borough Council was awarded a grant from the Department for Transport to improve economic growth and reduce...

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Case Study: TheCityUK

“Strengthening business relations with China”

Enhancing the UK’s global competitiveness and creating market access for member firms in growth markets around the world is...

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Case Study: British Gas

“Energy efficiency in social housing: making the green deal work”

British Gas is the UK’s leading energy and home services provider. Local authority and housing association decision makers...

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Blog: Building success: why architects could thrive as thought leaders

“Are architects missing a trick by not doing more to offer new insights and fresh perspectives on the pressing issues affecting them, their customers and their staff?”

Earlier this year, leading names in architecture including Lord Rogers and David Chipperfield wrote an open letter to the...

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Newswire: Class Ceilings

“End-of-term report for UK plc shows state-schooled pupils still struggle to make it to the top of big business.”

A new report by a Linstock client, the diversity consultancy Equal Approach, shows that big business is still an old boys’...

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