Motor Insurers’ Bureau

Understanding hotspots for driving un-insured

The Motor Insurers’ Bureau is a not for profit body that provides compensation to car accident victims when the driver responsible has been driving without insurance. About 30,000 claims are made to the MIB each year, which adds about £30 to every honest motorist’s insurance. Linstock helped the MIB understand why people in certain areas of the country have a high propensity to drive uninsured and began the process of changing their behaviour.

Brief:
To understand the drivers behind non-insured behaviour in the West Midlands and West Yorkshire and develop a strategy to address this behaviour.

Activity:
Linstock carried out an exploratory scoping study with community leaders in the target areas to understand the major themes driving current behaviour. We used this information to shape an outreach programme. This programme set out to help us better understand people’s actions and begin to communicate some important messages about insurance. We used a street questionnaire and teams on the ground to take our message face-to-face to the target audiences and used the findings of this to support a media campaign.

Results:
We recorded 2050 engagements with people in the target areas and provided a clear picture to MIB about the understanding of insurance rules among local people and their perceptions as to why the law continues to be broken. We delivered press coverage in targeted press and broadcast outlets.

Case Study: Harborough

“Managing reputation during transformational change”

Local authorities across the country are grappling with the challenges of budget cuts and a more localist approach. Linstock...

Read more

Case Study: Fidelity

“Applying the latest research to influence investor behaviour”

Fidelity worked with Linstock to improve its understanding of people’s investment behaviour, especially in relation to...

Read more

Blog: Daft Punk & The Digital Brain: Work It Harder

“As Daft Punk famously sang, when it comes to your thought leadership: work it harder, make it better.”

Received wisdom holds that sales and marketing materials need to look slick and professional. Fonts that are easy on the eye,...

Read more

Case Study: Southend Borough Council

“Sustainable transport: unlocking the change”

Southend-on-Sea Borough Council was awarded a grant from the Department for Transport to improve economic growth and reduce...

Read more

Blog: Why Behavioural Science Should Become B2B Marketers’ (Nudge)Stock in Trade

“A better understanding of how people think and act will improve campaign impact”

Forget Glastonbury, the biggest festival in June was Nudgestock, an affectionate homage to the power of choice architecture,...

Read more