Newcastle University

A number of productive relationships have been brokered with Ministers and Opposition spokespeople as a result of our work.

Newcastle University is a Russell Group university.

Brief

One of the world’s most highly regarded universities, Newcastle brought in Linstock to raise the political profile and policy influence of research work, contributing to the strategic goal of winning recognition as a ‘world class civic university’.

Activity

Working closely with the in-house communications team we devised and delivered termly programmes of targeted initiatives in relation to the three ‘social impact’ themes under which the university’s research is grouped. For instance, we devised and oversaw event programmes at all party conferences, which resulted in a delegation of academics being invited to present their work to the Prime Minister’s policy unit.

We also shaped the presentation of research into the potential water security implications of energy policy; advised on a public response to a Ministerial decision about a treaty to protect cultural artefacts in war zones; and led on plans for a Westminster debate on rural economy issues.

Results

Thanks to our support Newcastle’s Party Conference events were well attended by a range of influential policy stakeholders and a number of productive relationships were brokered with Ministers and Opposition spokespeople. The events also led to Newcastle’s approach to engaging with social and economic issues being covered in ‘Research Fortnight’.

Separately, we secured agenda setting coverage in the broadsheet press, supported academics speaking at national policy events and produced content-rich material for dissemination among key stakeholders.

For a more detailed look at how Linstock helped Newcastle raise its political profile, click on the image below:

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