Newcastle University

“Raising political profile and policy influence”

Brief
One of the world’s most highly regarded universities, Newcastle brought in Linstock to raise the political profile and policy influence of research work, contributing to the strategic goal of winning recognition as a ‘world class civic university’.

Activity
Working closely with the in-house communications team we devise and deliver termly programmes of targeted initiatives in relation to the three ‘social impact’ themes under which the university’s research is grouped. For instance, we have devised and overseen event programmes at all party conferences, which resulted in a delegation of academics being invited to present their work to the Prime Minister’s policy unit.

We have also shaped the presentation of research into the potential water security implications of energy policy; advised on a public response to a Ministerial decision about a treaty to protect cultural artefacts in war zones; and led on plans for a Westminster debate on rural economy issues.

Results
Thanks to our support Newcastle’s Party Conference events have been well attended by a range of influential policy stakeholders and a number of productive relationships have been brokered with Ministers and Opposition spokespeople. The events also led to Newcastle’s approach to engaging with social and economic issues being covered in ‘Research Fortnight’.

Separately we have secured agenda setting coverage in the broadsheet press, supported academics speaking at national policy events and produced content-rich material for dissemination among key stakeholders.

For a more in-depth look at our work on the devolution agenda, click on the following image:

Blog: Can I be electric too?

“It seems that the initiatives to date have failed to address perception issues that prevent electric vehicles going mainstream.”

We’re all from families full of eccentrics, if the Gallagher brothers are to be believed, because the UK is turning electric....

Read more

Blog: As politicians play their cards in snap election, should corporates follow their lead?

“What can corporate communicators learn from the general election when it comes to thought leadership? ”

With the shock of a snap election starting to wane, attention is now turning to the real business of politics – party...

Read more

Case Study: APFA

“Managing a change in strategic direction”

A Linstock client for nine years, APFA (formerly AIFA) is the largest trade body for financial advisers in the UK (www.apfa.net)....

Read more

Blog: Leave, yes. Schadenfreude, no.

“We need business in Germany and the UK to work with one another”

The UK has voted to start its voyage away from the European Union. It is a momentous decision and one that will affect the...

Read more

Blog: Reshuffle briefing

“New Universities Minister signals shift of emphasis in HE”

It finally happened. After surviving a succession of reshuffles where most thought he was destined to leave the HE stage, David...

Read more