Blog archive

Blog: Negotiating Ideas: Lessons From Brexit

“A competing approach is rarely productive within a business because agreement usually requires a wide range of people to work together”

Published: June 29, 2017

The UK’s Brexit negotiating stance has so far been positional and assertive. It is an attitude theorists would call...

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Blog: Building success: why architects could thrive as thought leaders

“Are architects missing a trick by not doing more to offer new insights and fresh perspectives on the pressing issues affecting them, their customers and their staff?”

Published: June 29, 2017

Earlier this year, leading names in architecture including Lord Rogers and David Chipperfield wrote an open letter to the...

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Blog: Lessons Ahead Of GE17: Don’t Shoot The Messenger?

“A guest blog from ComRes asks: Is a singular focus on Party leaders the best way to communicate with the electorate?”

Published: May 31, 2017

When an upset happens in politics, who gets the blame, the messenger or the message itself? This general election has been...

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Blog: Daft Punk & The Digital Brain: Work It Harder

“As Daft Punk famously sang, when it comes to your thought leadership: work it harder, make it better.”

Published: May 31, 2017

Received wisdom holds that sales and marketing materials need to look slick and professional. Fonts that are easy on the eye,...

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Blog: International Women’s Day: What’s The Point?

“We’ve known for 50 years that providing people with information alone does not change their behaviour.”

Published: March 23, 2017

Following the phenomenal popularity of events like Blue Monday and Movember, awareness campaigns of one kind or another now take...

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Blog: The Influence Of Broadcast Media

“We've partnered with Markettiers to create an infographic on the power of broadcasting.”

Published: March 22, 2017

Technology is sounding the death knell for traditional broadcasters, right? Well, no actually. We partnered with Markettiers to...

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Blog: Red box thinking: Rabbits and budgeting

“Communications planning and budgeting requires striking the right balance between meeting short-term targets and laying the foundations for long-term impact.”

Published: February 22, 2017

The Chancellor’s Budget is famous for its rabbits. Remember George Osborne’s £12bn boost to spending on infrastructure? Or...

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Blog: Liberal Luvvies Urged to Dial Down Trump Grumps

“High-profile luvvies are in danger of reinforcing the very factors that allowed Trump and Farage to succeed in the first place.”

Published: February 22, 2017

If the BAFTAs are anything to go by, this week’s Oscars ceremony will be used as a political platform to rail against Donald...

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Blog: Thought Leadership Trends 2017

“Nearly half a million people worldwide have thought leadership in their job title. ”

Published: January 19, 2017

Thought Leadership is an exciting and growing market. But just how fast is it developing? And are some sectors embracing its...

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