Blog archive

Blog: Visual Communication

“Images can shock or provoke or get us to think and act in far subtler ways.”

Published: November 1, 2017

"Can graphic design save your life?”, asks the commanding title of the Wellcome Collection’s current exhibition. Continuing...

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Blog: How To Avoid Thought Leadership Frights

“At work, we’ve all come across examples of bad practice, leaving us cowering behind our chairs. By being aware of five major thought leadership nightmares, you can avoid these traps! ”

Published: October 31, 2017

Halloween conjures suspense, fright, and things that go bump in the night. But it’s not just Nightmare on Elm Street or Blair...

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Blog: The Retirement Game

“Retirees plan to take advantage of their new found freedom to develop fresh skills and set up new businesses.”

Published: October 30, 2017

While some Baby Boomers may feel they have a monopoly on hippie culture and The Beatles, their retirement plans are far from...

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Blog: Typologies: Melancholic May Versus Choleric Boris

“With typologies becoming increasingly popular in business literature, let's investigate why and whether such conceptual frameworks can always be trusted.”

Published: September 28, 2017

Apply the four temperaments typology to big names in Brexit and you might go with Phlegmatic Phil, Melancholic May and Choleric...

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Blog: PR Must Maintain A Leading Role

“We need to modernise and adapt to new digital trends, including measuring impact in real-time, but PR must stay true to its roots.”

Published: September 28, 2017

Buzzword bingo was in full effect at the PRCA’s annual conference at BAFTA this year. Transparency, collaboration and...

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Blog: Beyond a Buzzword

“The Purpose of Thought Leadership research evolves, revealing notable changes in purpose: from raising brand awareness to leading industry agenda.”

Published: August 24, 2017

First popularised more than 30 years ago, thought leadership has become a mainstream communications activity. A cursory search on...

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Blog: Automation: Preserving The Human Connection

“Is automation an unstoppable force we have no choice but to accept? I can’t help but think: where’s human intention gone?”

Published: August 24, 2017

Stories about robots are almost as ubiquitous as stories about President Trump, with a recent sample variously welcoming and...

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