Blog archive

Blog: Typologies: Melancholic May Versus Choleric Boris

“With typologies becoming increasingly popular in business literature, let's investigate why and whether such conceptual frameworks can always be trusted.”

Published: September 28, 2017

Apply the four temperaments typology to big names in Brexit and you might go with Phlegmatic Phil, Melancholic May and Choleric...

Read the full post

Blog: PR Professionals Must Maintain A Leading Role

“We need to modernise and adapt to new digital trends, including measuring impact in real-time, but PR must stay true to its roots.”

Published: September 28, 2017

Buzzword bingo was in full effect at the PRCA’s annual conference at BAFTA this year. Transparency, collaboration and...

Read the full post

Blog: Beyond a Buzzword

“The Purpose of Thought Leadership research evolves, revealing notable changes in purpose: from raising brand awareness to leading industry agenda.”

Published: August 24, 2017

First popularised more than 30 years ago, thought leadership has become a mainstream communications activity. A cursory search on...

Read the full post

Blog: ‘Mobots’ And Robots

“Have we learnt to love machines? It’s clear to see how technology can, and is, improving our efforts to remain healthy. But there’s another sort of health we strive for too, and that’s financial. ”

Published: August 23, 2017

We’ve become accustomed to the sight of the great Mo Farah arching his hands over his head to celebrate a race win. The...

Read the full post

Blog: Does Google Memo Reflect Our Diversity Progress?

“We need to openly discuss the challenges, including taking views from opposing sides, to reduce sensitivity around these issues and push the debate forward.”

Published: August 21, 2017

The memo written by now ex-Google employee, James Damore, touched a very raw nerve. Condemned by Google for “advancing harmful...

Read the full post

Blog: Five Years On From London 2012

“How can marketers learn from the brand promise of London 2012 to make successful brand promises of their own?”

Published: July 27, 2017

Where were you on Super Saturday? August 4th 2017 marks five years since Great Britain won six gold medals and one silver in...

Read the full post

Blog: Behavioural Science For B2B Marketers’

“Behavioural science should become B2B Marketers' (Nudge)Stock in Trade, to give a better understanding of how people think and act and improve campaign impact.”

Published: June 29, 2017

Forget Glastonbury, the biggest festival in June was Nudgestock, an affectionate homage to the power of choice architecture,...

Read the full post

Blog: Negotiating Ideas: Lessons From Brexit

“A competing approach is rarely productive within a business because agreement usually requires a wide range of people to work together”

Published: June 29, 2017

The UK’s Brexit negotiating stance has so far been positional and assertive. It is an attitude theorists would call...

Read the full post

Blog: Building success for architects as thought leaders

“Are architects missing a trick by not doing more to offer new insights and fresh perspectives on the pressing issues affecting them, their customers and their staff?”

Published: June 29, 2017

Earlier this year, leading names in architecture including Lord Rogers and David Chipperfield wrote an open letter to the...

Read the full post

Blog: Lessons For GE17: Don’t Shoot The Messenger?

“A guest blog from ComRes asks: Is a singular focus on Party leaders the best way to communicate with the electorate?”

Published: May 31, 2017

When an upset happens in politics, who gets the blame, the messenger or the message itself? This general election has been...

Read the full post

Blog: Daft Punk & The Digital Brain

“As Daft Punk famously sang, when it comes to your thought leadership: work it harder, make it better.”

Published: May 31, 2017

Received wisdom holds that sales and marketing materials need to look slick and professional. Fonts that are easy on the eye,...

Read the full post

Blog: Changing communication for pension providers

“When, What & How? The changes to pensions rules have been a subject of almost constant discussion among financial services providers for the past three years”

Published: May 19, 2017

‘I’ve got a challenge for you. Say something about the recent pension freedoms that hasn’t been said already.' That was...

Read the full post

Blog: International Women’s Day: What’s The Point?

“We’ve known for 50 years that providing people with information alone does not change their behaviour.”

Published: March 23, 2017

Following the phenomenal popularity of events like Blue Monday and Movember, awareness campaigns of one kind or another now take...

Read the full post

Blog: The Influence Of Broadcast Media

“We've partnered with Markettiers to create an infographic on the power of broadcasting.”

Published: March 22, 2017

Technology is sounding the death knell for traditional broadcasters, right? Well, no actually. We partnered with Markettiers to...

Read the full post

Blog: Ageing Society: Are We Losing Interest?

“While solutions remain elusive, our demographic time bomb is no longer a ‘new’ issue. ”

Published: March 21, 2017

In the past ten years, the challenge posed by our ageing society has stopped being a low-key issue concerning a few experts and...

Read the full post