Bringing Art to the Snapchat Generation

Published: 23 July 2015

Using social media effectively, you can target specific audiences and demographics, and achieve strong results.

Social media platforms are a diverse bunch, and you have to find a way to make your message and your content resonate with a particular set of users.

Say you’ve got some content, and say you’d like to reach new audiences beyond your usual and encourage them to engage with your institution – social media might be the way you’d go.

The Los Angeles County Museum of Art (LACMA) has been doing just that, and even though their content is a tremendously varied body of art work spanning the entirety of human endeavour, they’ve been incredibly successful, and incredibly targeted with their strategy.

At Linstock, we looked into the way in which digital and social media were changing for our recent Future of Search and Social Report. Our conclusion was that content is king – whether you’re building your brand or focusing on a specific product of service – but picking the right platform for it was important to get the best value out of it.

To read the full article, visit PR Examples here.

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