Gender Impacts On Thought Leadership Content

Published: 11 January 2018

Men are from Mars, women from Venus, but when someone reads your organization’s communications, which gender shines through in the messaging?

The message this sends to thought leadership producers is clear. For future content to truly fulfill its objectives, more emphasis on using writing traits identified as typically female, and adopting a neutral gender approach, will be critical.

Men are from Mars, women from Venus, but when someone reads your organization’s communications, which gender shines through in the messaging?

According to a recent report, that actually matters. The British firm Linstock Communications says that the rise in thought leadership—that is, written communication about leadership—often has a gendered tone that carries through onto the page. While most of that writing, based on the firm’s analysis of 100 pieces of thought leadership, typically carries a male tone (58 percent), a significant chunk (37 percent) also carries a female voice. Just 5 percent of the writings the group surveyed had a neutral tone.

To read the full article, please visit Associations Now here.

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