Men are from Mars, women from Venus, but when someone reads your organization’s communications, which gender shines through in the messaging?
According to a recent report, that actually matters. The British firm Linstock Communications says that the rise in thought leadership—that is, written communication about leadership—often has a gendered tone that carries through onto the page. While most of that writing, based on the firm’s analysis of 100 pieces of thought leadership, typically carries a male tone (58 percent), a significant chunk (37 percent) also carries a female voice. Just 5 percent of the writings the group surveyed had a neutral tone.
To read the full article, please visit Associations Now here.