How to Use Social Media to Win Customers

Published: 11 May 2015

Creating great content is important but there is no point creating brilliant videos if they do not fit in with a brand’s identity.

To misquote Bill Gates and Google’s Eric Schmidt: content is king, and the price of anonymity online could well be future irrelevance.”

Shying away from using social media is no longer an option for most brands. But what are the best ways to use social media sites to win customers and influence clients? A recent study from agency Linstock Communications, The Future of Search and Social, discusses the future potential of search and social media for brands, looking at latest statistics about how social media is used, and drawing on interviews with communicators in companies from a wide range of industries.

Simon Maule, director at Linstock Communications, says that opportunities offered by new search and social techniques are of particular interest to organisations in the business-to-business (B2B) environment, where it’s often hard to find new ways to engage customers, enhance reputations and, ultimately, drive different behaviours and sales. Maule says: “It’s clear that the B2B sector needs to learn the lessons from business-to-consumer (B2C) brands. To misquote Bill Gates and Google’s Eric Schmidt: content is king, and the price of anonymity online could well be future irrelevance.”

To read the full article, visit PR Moment here.

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