One Year On from Brexit: Being Bold is Best

Published: 23 June 2017

In the aftermath of the vote, we spoke to communications directors to understand their views on how to deliver compelling communications campaigns during Brexit and other times of uncertainty.

At a time when trust in politicians is low, brands have a critical role to play in actively engaging clients, partners and staff to meet the demand for credible information and insight.

Exactly 12 months on from the referendum, comms directors offer a couple of key lessons on how to deliver compelling campaigns during Brexit and other times of uncertainty.

This week marks exactly a year since we took the decision to the leave the European Union.

If a week is a long time in politics, a year feels like an eternity. Such is the all-encompassing nature of the issue that it has become hard to remember a time before the Brexit portmanteau entered our lexicon and our lives forever.

Of all the emotions stirred, uncertainty continues to top most people’s lists.

Negotiations started formally this week, but we are no closer to knowing what our exit will look like.
It begs an important question: how do brands communicate in such uncertain times?

To read the full article, visit PR Week here.

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