Overly Male Tone Has Detrimental Effect

Published: 23 January 2018

Many firms could be unwittingly impeding their thought leadership aims by adopting an overly male tone in their content,

The best content should stimulate further discussion, rather than closing a conversation down by presenting an open and shut case. Tone of voice is essential to getting that right.

During 2017, issues surrounding gender equality in organisations rose swiftly to the top of the corporate agenda. Improvements in company gender balance began, led by UK government directives; more women were promoted to boardroom management level than ever before.

Yet, according to research conducted by thought leadership, crisis management communications and behaviour change PR firm Linstock Communications, companies must now address their content’s tone of voice if considered ‘too male.’

To read the full article, please visit Communicate here.

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