Switch Off to Switch On: Rest is Essential for Creativity

Published: 27 October 2017

Rest allows the mind to wander, which functional magnetic resonance imaging shows is not the passive, low-level brain activity we might assume it to be.

Amid our busy working lives, giving ourselves plenty of opportunity to rest is critical to our chances of delivering creative, thoughtful and ultimately successful communications campaigns.

This Sunday marks one of my favourite days of the year; when the clocks go back and everyone gets an extra hour in bed! But while you’re making the most of what has become known as National Sleep In Day, congratulate yourself because you’re actually carrying out a very important work task: rest.

Why is rest so important? In Alex Soojung’s recent book, Rest, he argues that rather than being at odds with work, rest can actually improve the quality and efficiency of our output. Rest allows the mind to wander, which functional magnetic resonance imaging shows is not the passive, low-level brain activity we might assume it to be. Entirely new parts of the brain are switched on, which are responsible for breaking down mental blocks and thinking creatively.

Thought leadership – and thoughtful communications in general – needs creativity to succeed. To enable that creativity, we need to embrace rest.

To read the full article, visit Influence here.

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