The Future of Event Planning: Event Summary

Published: 15 September 2017

The issue of transparency is something which was discussed throughout the event. Anne-Marie McConnon argued that data is making media buying more transparent.

Media buying has experienced a massive transition from buying a website to following user behaviour. As a result of increased data, media buying should have become more transparent but actually, it’s become more opaque.

The threat of Artificial Intelligence taking our jobs has been a common theme across industry events in recent years. And yet, at The Financial Services Forum’s recent event on The Future of Media Planning, there was a distinct sense of optimism about the possibilities which technology might bring to the job of a marketer.  As Adam Ray, Global Head of Programmatic at Mindshare put it: “The future of media planning is a fun thing to consider”.

Read the full piece by visiting the FS Forum here.

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