Published: 11 January 2018
Linstock recommends firms change their thought leadership writing to better reflect a female tone, and adopt a larger mixed-gender approach to their efforts in the arena.
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58 per cent of thought-leadership content uses a male tone, which Linstock said is assertive and discourages collaboration.
This report explores the extent to which thought leadership today adopts a more male or female tone of voice and the potential consequences for your business.
As part of our activity with Grant Thornton International, we produce insights on women’s progress in occupying senior business positions.
Simply raising awareness isn't enough. We want to know what needs to be done to effect change in the actual, physical world. We must have solutions.
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