Twitter at Ten: Opportunity for the Brightest Brands

Published: 21 March 2016

While Twitter’s first decade has been characterised by mass sharing across wide audiences, more specialist communities now see opportunities knocking.

Poor results last month coincided with the first quarter with no growth in its user base. Couple this with confusion over its future direction, and the next ten years for Twitter look less rosy than the ten just gone.

It’s ten years today since Jack Dorsey sent the first ever tweet, telling the world he was “just setting up my twttr”

But while the social media platform’s rise has been rapid, birthday celebrations will be bitter sweet.

Poor results last month coincided with the first quarter with no growth in its user base. Couple this with confusion over its future direction, and the next ten years for Twitter look less rosy than the ten just gone.

But are reports of its demise premature?

Twitter can be a hugely effective way to share game-changing ideas with the people that matter, for example targeting influencers whose feeds are followed by a tightly knit and hungry band of devotees.

As brands consider the best ways to get their smart content in front of target audiences, these influencers should be in the mix.

To read the full article, visit PR Week here.

More from linstock

Google could be launching another bid to buy up Twitter. But does the future of social media really lie in Twitter's microblogging?

Linstock began working with retirement income provider Canada Life (formerly Retirement Advantage, and prior to that MGM Advantage) in 2014 – the year that pensions and retirement underwent its biggest change in a generation.

Our challenge was to overcome cultural and language barriers among black and minority ethnic groups to ensure they took part in the 2011 Census.

Leave a Reply

Name *

Mail (not published) *

Comment

* Required field