Published: 16 April 2017
It’s never been more important to get the message, the medium and the messenger right when communicating with customers, to help them make informed retirement decisions.
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Linstock began working with retirement income provider Canada Life (formerly Retirement Advantage, and prior to that MGM Advantage) in 2014 – the year that pensions and retirement underwent its biggest change in a generation.
With annuity rates at historic lows and inflation eating into income, we look at the behavioural science behind financial decision-making
We explored new ways to understand and influence financial decision-making to ensure that workplace pension savings schemes are successful.
Our demographic time bomb is no longer a ‘new’ issue. As such, it falls prey to the issue-attention cycle, where problems gradually fade from public attention.
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