Widening the Circle: Learning from May’s Advisers

Published: 15 June 2017

Among the many shocking outcomes of last week’s General Election, perhaps the least surprising was the resignation of two people who were at the centre of ‘Brand Theresa May’

The principle of co-creation is essential to communications ideas which build genuinely fruitful thought leadership platforms.

Among the many shocking outcomes of last week’s General Election, perhaps the least surprising was the resignation of two people who were at the centre of ‘Brand Theresa May’. Fiona Hill and Nick Timothy, the Prime Minister’s co-chiefs of staff, resigned on Saturday, amid a flurry of criticism over their role in the Conservative Party’s election loss.

However, the criticism of May’s closest advisers did not begin with last week’s election result. Pre-election, media articles had suggested that Theresa May’s difficulties with the social care policy stemmed from her overreliance on a small group of people. The policy wasn’t something which had undergone a wider consultation with the party or had been tested among a sample of the electorate and so, the Prime Minister was ultimately forced to do a u-turn.

The same accusations could be levelled at companies developing communications campaigns. Relying on an internal session with a small group of people from a company to generate ideas is a dangerous one. It’s no use dreaming up ideas in a closed room and hoping they will stick.

To read the full article, visit Influence here.

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