If you can’t measure it, you won’t know if it’s working. We provide a range of tools for measurement and evaluation so that you can be sure your communications budget is working hard. Measurement will influence the research you need to continue your campaign, and so the four stage process starts again.

Our services:

• Repeatable perception audits: The best way to check if you are changing people’s minds is to conduct a perception audit at the start and conclusion of your campaign.
  Example: The Arc of opportunity: views on economic development.
• Media monitoring: we collect and analyse press coverage concerning you and your competitors, consider the implications and make recommendations for action where necessary. We evaluate the extent to which your key messages are reflected in media coverage.
  Example: Being heard: a monthly media update for the Community Foundation Trusts. Click here for case study