Leaders often determine whether an organisation is successful or not. They set the strategy, inspire the team and drive performance. Given this pivotal role, it’s no surprise that we spend a lot of time trying to understand the nature of successful leadership.
Leaders rely heavily on engaging a body of vocal and loyal supporters. And yet, in our effort to better understand leadership skills and traits, we often fail to consider the flipside of the same coin: followership. We tend to take much more interest in the make-up of a handful of charismatic leaders than we do in the behavioural traits of the millions of people that follow them.
This imbalance is matched when you compare relative interest and importance ascribed to thought leadership and thought followership. Just as leaders need followers, organisations aspiring to be thought leaders need to attract and retain a body of admirers to be worthy of the title.
Download Linstock’s white paper to:
- Better understand the attitudes and motivations of followers
- Equip your organisation with ways in which to engage them
Armed with a better understanding of follower behaviour, we can refine communications programmes to ensure organisations nurture and engage the right kinds of supporters and advocates. By doing so, we can help our organisations benefit from the commercial gain that comes with genuine thought leadership.