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Case Study: Right Management

“Using Thought Leadership to Drive Business Leads”

Right Management commissioned Linstock to develop an innovative thought leadership platform looking at women in leadership to...

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Case Study: Aston University

“ Aston retains Linstock to build the media profile of academic experts and win recognition for outstanding research. ”

Brief One of the UK’s most ambitious universities, Aston used Linstock to build the media profile of academic experts and win...

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Case Study: Newcastle University

“Raising political profile and policy influence”

Brief One of the world’s most highly regarded universities, Newcastle brought in Linstock to raise the political profile and...

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Case Study: TheCityUK

“Strengthening business relations with China”

Enhancing the UK’s global competitiveness and creating market access for member firms in growth markets around the world is one...

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Case Study: British Gas

“Energy efficiency in social housing: making the green deal work”

British Gas is the UK’s leading energy and home services provider. Local authority and housing association decision makers...

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Case Study: Commercial Estates Group

“Shaping the London skyline”

Commercial Estates Group, a leading property investor, manager and developer, was launched into a media storm when former London...

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Case Study: Equal Approach

“Big impact on a small budget: tightly targeted communications”

Equal Approach came to Linstock with a clear objective: help them sign up 500 volunteers with The Mentoring and Befriending...

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Case Study: Fidelity

“Applying the latest research to influence investor behaviour”

Fidelity worked with Linstock to improve its understanding of people’s investment behaviour, especially in relation to...

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Case Study: Grant Thornton International

“Building Thought Leadership”

International accounting and advisory company, Grant Thornton, differentiates itself as an organisation that works with dynamic...

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Case Study: TheCityUK

Managing the reputation of one of the UK's largest industry sectors

TheCityUK is the membership body for the UK’s financial and related professional services industry. Its membership includes...

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Team Member: Simon Maule

Director

“We run a consultancy that works hard to understand both communications and business goals.”

Communications has come a long way since I started working in PR in the late 1990s. Whereas it was once simply about the thud...

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Blog: ‘Mobots’ And Robots

“Have we learnt to love machines? It’s clear to see how technology can, and is, improving our efforts to remain healthy. But there’s another sort of health we strive for too, and that’s financial. ”

We’ve become accustomed to the sight of the great Mo Farah arching his hands over his head to celebrate a race win. The...

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Blog: Building success for architects as thought leaders

“Are architects missing a trick by not doing more to offer new insights and fresh perspectives on the pressing issues affecting them, their customers and their staff?”

Earlier this year, leading names in architecture including Lord Rogers and David Chipperfield wrote an open letter to the...

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Blog: Thought Leadership Trends 2017

“Nearly half a million people worldwide have thought leadership in their job title. ”

Thought Leadership is an exciting and growing market. But just how fast is it developing? And are some sectors embracing its...

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Blog: The Lips Do Lie – Post-Truth Facts

“What price do facts have in a Post-Truth world? Are we living in a world where the distinction between fact and falsehood is meaningless? ”

Being truthful is traditionally viewed as essential to building trust. And for most leaders in politics, business or the charity...

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Blog: How to Avoid a January Fail

Senior Consultant

“How can corporate communications professionals prevent January from getting the better of us? Nurture your collective ambition. ”

Studies show that less than 8% of people actually achieve their New Year’s resolutions. Most of us set too many goals, without...

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Blog: Food for Thought: Helping People In Poverty

Director

“How can we help those in poverty make better decisions, and why have policymakers consistently struggled to make a significant dent in poverty reduction?”

Reports released last week reveal that a large percentage of the UK population is struggling to escape the poverty...

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Blog: One Big Diversity Pantomime

“It’s behind you! Oh no it isn’t! According to Grant Thornton, the number of women occupying senior business roles in the UK has moved just three percentage points in a decade and stands at a measly 22%. ”

As the high-street fills with festive shoppers and Slade blasts from the kitchen radio, I draw my own yuletide comfort from a...

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Blog: Talkin ‘Bout My Generation? You Should Be

“ In a world where wrinkles can be airbrushed, chins can be tucked and we’re all encouraged to join the cult of the gym, there’s a sense that we can put off the inevitable. ”

People tried to put them down but the baby boomer generation took over the world. Through music, fashion, sex and consumerism...

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Blog: If Content Is King, Wear The Crown

“It seems as if everyone is in the business of content marketing at the moment.”

With the ‘big bang’ in media sources transforming corporate communications, it seems as if everyone is in the business of...

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Blog: Where next for retirement income?

“Times are changing in the world of retirement finances”

Times are changing in the world of retirement finances. April’s pensions freedoms have altered the industry beyond recognition...

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Blog: Can I be electric too?

“It seems that the initiatives to date have failed to address perception issues that prevent electric vehicles going mainstream.”

We’re all from families full of eccentrics, if the Gallagher brothers are to be believed, because the UK is turning electric....

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Blog: Every Little Helps, For Community Engagement

“Wherever you stand on the expansion of the blue and white empire, it’s easy to see why they may be feeling damned if they do and damned if they don’t. ”

When he hasn’t been strutting his stuff as the latest incarnation of everyone’s favourite serial monogamist, Henry VIII,...

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Blog: Universities: Thrive or Survive In Uncapped Competition Era?

“Individual institutions need to plan their reputation management strategies carefully to ensure they are more prepared for the implications of the move.”

In a report out this week, the Higher Education Policy Institute’s (HEPI’s) Director Nick Hillman casts a critical eye over...

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Blog: A Will & Way: Behaviour Change Motives

“Individuals experience multiple pressures and forces when deciding how to act in situations. These forces that are either driving movement toward a goal or blocking movement toward a goal.”

Behaviour change campaigns are often based on the premise that changing behaviour is all about changing minds. Influence...

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Blog: Just in Time? Helping Legal Services Consumers

“The latest research suggests that both ‘just in time’ and ‘just in case’ techniques have considerable potential to help consumers make better decisions.”

With legal aid cuts likely to bite, a new review that we conducted for the Legal Services Board highlights how we can help legal...

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Blog: Psychology of Communications Campaigns: B2B to B2C

“...our improved understanding of how people think and act is dissolving the customary distinction between how to engage people in business and non-business environments.”

Business to business communications is changing. From Adobe's recent 'Click Baby Click' to Kern’s ‘Gnome Experiment’, B2B...

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Blog: Tomorrow’s World

“Marketing and communications professionals need to do some future-proofing.”

Many questioned Facebook’s recent decision to buy Oculus Rift, a piece of virtual reality kit which immerses users in a...

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Blog: Sad Is Bad For Financial Decision Making

“How you feel can influence how you make important financial decisions.”

With 1000s of people expected to make last-minute ISA investments this week, new research highlights the potential influence of...

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Blog: Three ways to “Achieve More With Less”

“Money is tight so budgets are being cut. That’s difficult and demoralising enough. But when you hear the words “Achieve more with less” you know it’s worse than that.”

Money is tight so budgets are being cut. That’s difficult and demoralising enough. But when you hear the words “Achieve...

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