Your filtered results...

Case Study: Right Management

“Using Thought Leadership to Drive Business Leads”

Right Management commissioned Linstock to develop an innovative thought leadership platform looking at women in leadership to...

Read more

Case Study: Retirement Advantage

“Taking a leadership position when others step back”

Linstock began working with retirement income provider Retirement Advantage (formerly MGM Advantage) in 2014 – the year that...

Read more

Case Study: Newcastle University

“Raising political profile and policy influence”

Brief One of the world’s most highly regarded universities, Newcastle brought in Linstock to raise the political profile and...

Read more

Case Study: ‘Class Ceilings’

“Class Ceilings – Promoting boardroom diversity”

Linstock created a highly effective piece of thought leadership that captured audiences’ attention and served as a platform to...

Read more

Case Study: TheCityUK

“Strengthening business relations with China”

Enhancing the UK’s global competitiveness and creating market access for member firms in growth markets around the world is one...

Read more

Case Study: British Gas

“Energy efficiency in social housing: making the green deal work”

British Gas is the UK’s leading energy and home services provider. Local authority and housing association decision makers...

Read more

Case Study: Grant Thornton International

“Building Thought Leadership”

International accounting and advisory company, Grant Thornton, differentiates itself as an organisation that works with dynamic...

Read more

Case Study: TheCityUK

Managing the reputation of one of the UK's largest industry sectors

TheCityUK is the membership body for the UK’s financial and related professional services industry. Its membership includes...

Read more

Blog: Typologies: Melancholic May Versus Choleric Boris

“With typologies becoming increasingly popular in business literature, let's investigate why and whether such conceptual frameworks can always be trusted.”

Apply the four temperaments typology to big names in Brexit and you might go with Phlegmatic Phil, Melancholic May and Choleric...

Read more

Blog: PR Professionals Must Maintain A Leading Role

“We need to modernise and adapt to new digital trends, including measuring impact in real-time, but PR must stay true to its roots.”

Buzzword bingo was in full effect at the PRCA’s annual conference at BAFTA this year. Transparency, collaboration and...

Read more

Blog: Beyond a Buzzword

“The Purpose of Thought Leadership research evolves, revealing notable changes in purpose: from raising brand awareness to leading industry agenda.”

First popularised more than 30 years ago, thought leadership has become a mainstream communications activity. A cursory search on...

Read more

Blog: ‘Mobots’ And Robots

“Have we learnt to love machines? It’s clear to see how technology can, and is, improving our efforts to remain healthy. But there’s another sort of health we strive for too, and that’s financial. ”

We’ve become accustomed to the sight of the great Mo Farah arching his hands over his head to celebrate a race win. The...

Read more

Blog: Does Google Memo Reflect Our Diversity Progress?

“We need to openly discuss the challenges, including taking views from opposing sides, to reduce sensitivity around these issues and push the debate forward.”

The memo written by now ex-Google employee, James Damore, touched a very raw nerve. Condemned by Google for “advancing harmful...

Read more

Blog: Five Years On From London 2012

“How can marketers learn from the brand promise of London 2012 to make successful brand promises of their own?”

Where were you on Super Saturday? August 4th 2017 marks five years since Great Britain won six gold medals and one silver in...

Read more

Blog: Negotiating Ideas: Lessons From Brexit

“A competing approach is rarely productive within a business because agreement usually requires a wide range of people to work together”

The UK’s Brexit negotiating stance has so far been positional and assertive. It is an attitude theorists would call...

Read more

Blog: Building success for architects as thought leaders

“Are architects missing a trick by not doing more to offer new insights and fresh perspectives on the pressing issues affecting them, their customers and their staff?”

Earlier this year, leading names in architecture including Lord Rogers and David Chipperfield wrote an open letter to the...

Read more

Blog: Lessons For GE17: Don’t Shoot The Messenger?

“A guest blog from ComRes asks: Is a singular focus on Party leaders the best way to communicate with the electorate?”

When an upset happens in politics, who gets the blame, the messenger or the message itself? This general election has been...

Read more

Blog: Daft Punk & The Digital Brain

“As Daft Punk famously sang, when it comes to your thought leadership: work it harder, make it better.”

Received wisdom holds that sales and marketing materials need to look slick and professional. Fonts that are easy on the eye,...

Read more

Blog: Changing communication for pension providers

“When, What & How? The changes to pensions rules have been a subject of almost constant discussion among financial services providers for the past three years”

‘I’ve got a challenge for you. Say something about the recent pension freedoms that hasn’t been said already.' That was...

Read more

Blog: How too much work shuts off your creative brain

“More rest for the wonderful: Could working better mean working less and resting more? ”

The UK has a productivity problem. Germany beats us, as does France. Even siesta-loving Italians get more done than we do. And...

Read more

Blog: International Women’s Day: What’s The Point?

“We’ve known for 50 years that providing people with information alone does not change their behaviour.”

Following the phenomenal popularity of events like Blue Monday and Movember, awareness campaigns of one kind or another now take...

Read more

Blog: The Influence Of Broadcast Media

“We've partnered with Markettiers to create an infographic on the power of broadcasting.”

Technology is sounding the death knell for traditional broadcasters, right? Well, no actually. We partnered with Markettiers to...

Read more

Blog: Ageing Society: Are We Losing Interest?

Senior Consultant

“While solutions remain elusive, our demographic time bomb is no longer a ‘new’ issue. ”

In the past ten years, the challenge posed by our ageing society has stopped being a low-key issue concerning a few experts and...

Read more