Post Archive

Blog: Behavioural Science Puts Energy Use In Spin

“Research shows that small alterations can lead to big behaviour change.”

Published: September 5, 2014

The third annual Behave conference looked closely at the latest ideas around behaviour and energy efficiency. From...

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Blog: Psychology of Communications Campaigns: B2B to B2C

“...our improved understanding of how people think and act is dissolving the customary distinction between how to engage people in business and non-business environments.”

Published: April 29, 2014

Business to business communications is changing. From Adobe's recent 'Click Baby Click' to Kern’s ‘Gnome Experiment’, B2B...

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Blog: Tomorrow’s World: What new tech will shape comms?

“Marketing and communications professionals need to do some future-proofing.”

Published: April 10, 2014

Many questioned Facebook’s recent decision to buy Oculus Rift, a piece of virtual reality kit which immerses users in a...

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Blog: Are You More Likely To Click On Question Headlines?

“New research suggests that self-referencing questions increase the readership of tweets, blogs and other online communications.”

Published: February 11, 2014

Marketeers are desperate to understand what makes you and I, quite literally, click. With all of us exposed to hundreds of new...

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Blog: Class Ceilings: Beyond the gender divide

“End-of-term report for UK plc shows state-schooled pupils still struggle to make it to the top of big business.”

Published: October 14, 2013

A new report by a Linstock client, the diversity consultancy Equal Approach, shows that big business is still an old boys’...

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