I have spent the last 35 years looking at how individuals and groups take decisions. This work, published extensively in books and academic journal articles, has contributed to the body of behavioural science research that underpins ‘nudge’ and other behaviour change programmes designed to achieve policy objectives in financial, transport, environmental and health domains.
My knowledge of behavioural science, and enthusiasm for applying it to resolve behaviour change and communications issues, has been an important part of Linstock’s work with the Legal Services Board, Fidelity, Retirement Advantage and Raleigh International. I regularly provide a behavioural science perspective to Linstock’s other major projects, drawing on my research experience to provide advice about how to design effective research programmes and appropriate data analysis.
I am currently Emeritus Professor for Human Decision Making at Leeds University Business School. I was a founder and former Director of the Centre for Decision Research at Leeds University and a former president of the European Association of Decision Making.