“We run a consultancy that works hard to understand both communications and business goals.”
Good communications has, thankfully, come a long way since I started in the late 1990s. I spent my early years toiling by a fax machine sending out endless news releases, pasting occasional coverage into cuttings books that could have been created by school children. Evaluation was rudimentary and little time was spent ensuring communications campaigns aligned to business goals.
Fast forward 15 years and we try to do things differently.
We run a consultancy that works hard to understand both communications and business goals. We apply the latest academic thinking to encourage people to think and act in certain ways. We also consider the implications of new research into trust and corporate reputation, including the impact of social media and the growing significance of employee engagement.
Before co-founding Linstock in 2005, I cut my teeth running the UK corporate communications practice at Gavin Anderson & Company, working for the likes of American Express and The Hartford. I also worked at an issues management consultancy helping the NHS launch the UK’s first interactive health service accessible via television. Earlier in my career, I completed a risk communications project for the Food Standards Agency in partnership with Business Schools at Leeds and Manchester University.See the rest of Our team