Friday Takeaway – 29 April 2016

“Corporate brands are increasingly swapping mega offices for co-working environments, driven by a growing appetite for working practices which can foster innovation.”

In the News

Good week: Co-working
Corporate brands are increasingly swapping mega offices for co-working environments, a trend that has taken off globally driven by a growing appetite for working practices which can foster innovation. The likes of KPMG see the benefits of co-working as a chance to build relationships with start-ups right from the beginning and be part of a community of entrepreneurial minds. And this week, Linstock has moved into private offices at WeWork’s Aldgate Tower branch. WeWork, one of the world’s biggest co-working organisations, operates in 28 cities across the U.S., Europe and the Middle East.

Bad Week: Apple
The spotlight has been firmly on Apple – and for once, it’s not good news. The series of record quarterly earnings had to end eventually and this week, the company reported its first fall in sales in 13 years. In the tech hierarchy, could the hunter about to become the hunted? A few hours ago one of Apple’s most prominent investors, Carl Icahn, sold his entire stake in the company, stating: “We no longer have a position in Apple.”

Good Week: Campaigning
After an incredible 27-year campaign, the families of those who died at the Hillsborough disaster finally got the verdict they had been fighting for. Since the incident that killed 96 football fans at the FA Cup semi-final between Liverpool and Nottingham Forest, police officers have been claiming drunkenness and unruly behaviour from fans as the cause of the tragedy. Following this week’s verdict that the victims were unlawfully killed, many stood outside the courtroom singing Liverpool football club’s anthem, You’ll Never Walk Alone, as a tribute.

Bad Week: British Cycling
Shane Sutton’s discriminatory remarks against female cyclists has triggered a series of further accusations of misconduct against senior male figures in the national governing body for British Cycling. Sutton, who has also been accused of making negative comments about Paralympic athletes, has been forced to step down as Technical Director of British cycling. The reputation of the sport was damaged further when cyclist Simon Yates failed a drugs test on the eve of the Tour de Yorkshire, one of the biggest races of the year.

Client News
Retirement Advantage Equity Release released the results of its latest research into the potential property wealth held by over-55s in the UK. The results were featured in leading trade titles Mortgage Introducer and Financial Reporter.

Linstock News
Exciting times for Linstock this week as we moved home! We are now based at Aldgate Tower, 2 Leman Street, London, E1 8FA.

Coming Up
We’ll be attending a media briefing discussing influential social content and the impact of the blogging network.