Linstock’s Friday Takeaway – 10 June 2016

“Linstock went global, exploring the latest ideas from behavioural science at 'Behavioural Exchange 2016', an international conference in the US with some of the world’s leading experts and academics.”

In the News

Good Week: Hillary Clinton
Barack Obama has officially endorsed Hillary Clinton as the Democratic Party presidential nominee, stating that no one has ever been so qualified for the position. The announcement created a buzz on social media and is a vote of confidence for the candidate, who officially secured the Democratic nomination this week. Elizabeth Warren, the Massachusetts senator, praised Clinton’s primary opponent Bernie Sanders for running a good campaign but declared that she’ll also be backing Clinton.

Bad Week: Cyber security
Millions of Twitter users have been locked out of their accounts after stolen passwords were put up for sale by hackers. Those affected included high-profile names like Facebook founder Mark Zuckerberg. Instead of breaching Twitter’s security system itself, hackers were able to access accounts using passwords and email addresses from LinkedIn and other social media channels. Many people use the same passwords across different websites, making them vulnerable to cyber-attacks. Twitter has now urged its members to be particularly cautious with their information online.

Good Week: Charity workers
New research from home insurance firm LV= reveals that the charity sector has some of the UK’s happiest workers. LV=’s Home Truths Index surveyed 3,136 UK adults working across 26 industries, measuring satisfaction in different occupations. High satisfaction levels were linked to good relationships with colleagues, good salaries and good work-life balance. The hospitality and events management industry also scored high, whereas law enforcement and security have some of the most dissatisfied workers.

Bad Week: Online reviews
EMPpad, a Swiss tech firm, faced a backlash this week when TV star Noel Edmonds published a post on Twitter suggesting that one of their products could cure cancer. The Advertising Standards Authority (ASA) has ruled that EMPpad had no control of the tweet. However, the case highlights the potential consequences of third parties misrepresenting brand content on social media – even when it is unintentional. This comes as a new report from The Chartered Institute of Marketing explores the reputational risk that firms face from unmonitored content on social media.

Client News
Willis Owen’s latest poll of savers and investors revealed that nearly two thirds (63.7%) will be backing a Brexit. With less than two weeks to go until the EU referendum, and with the poll of polls still showing the split at 51% for remain and 49% for leave, the results show it’s going to go down to the wire on polling day.

Linstock News
Linstock went global, exploring the latest ideas from behavioural science at ‘Behavioural Exchange 2016’, an international conference in the US with some of the world’s leading experts and academics. In our latest blog, Director Simon Maule explains the three key trends around applying behavioural science to tackle diversity and gender equality in the workplace: ‘Nudging towards diversity and gender equality.’

Coming Up
We’ll be attending a lecture exploring the impact of the EU on gender equality in the UK.