Linstock’s Friday Takeaway – 13 May 2016

“Members of the Linstock team will be attending a media briefing with the Telegraph, exploring the role of business in the media landscape”

In the News

Good Week: Behaviour change initiatives
Liverpool City Council launched a bold campaign to name and shame drinks with high sugar content, such as Lucozade and Coca-Cola, in a drive to warn parents about the health risks they pose to their children. George Osborne’s recent budget, which announced an industry-wide sugar levy, has brought attention to sugary drinks and childhood obesity but public health officials have struggled to find an effective way to change drinking habits. The Committee of Advertising Practice (CAP) has proposed introducing rules on how food and soft drink products are advertised by non-broadcast media.

Bad Week: UK international relations
The Queen was caught on camera this week calling Chinese officials rude, in what she thought was a private conversation with a Metropolitan police officer about President Xi Jinping’s state visit last year. David Cameron was also caught off guard when he described Nigeria and Afghanistan as “fantastically corrupt” countries ahead of the anti-corruption summit in London, not realising that the cameras were still rolling. The undiplomatic remarks from the Monarch and Prime Minister have been widely criticised, leaving an unsavoury taste after what should have been a flagship event for Britain in the fight against corruption.

Good Week: Invictus Games
The third annual Invictus Games set place in Orlando this week. The international Paralympic-style multi-sport event, created by Prince Harry, promotes diversity and inclusiveness. In the four-day event, wounded, injured or sick armed services personnel and veterans from fourteen nations take part in sports such as swimming, basketball and tennis. During the closing ceremony, Prince Harry paid a heart-felt tribute to the families, friends and caregivers of the athletes who participated for their support.

Bad Week: BBC
The BBC White Paper published this week has outlined government proposals for the broadcaster’s future, detailing a series of reforms to be implemented over the next eleven years. John Whittingdale, the Culture Secretary, stated that the BBC needs to do more to better serve its audience and focus on distinctive content. Many have viewed the proposed measures as an attempt to dismantle the BBC with changes including a new mission statement, scrapping the BBC Trust and creating a new unitary board which will govern the corporation.

Client News
Following the launch of Newcastle University’s Devolution Revolution pamphlet, Senior Lecturer in Politics Dr Alistair Clark wrote an article on how elected mayors should work to engage the public for the New Statesman’s online Staggers blog.

Coming Up
Members of the Linstock team will be attending a media briefing with the Telegraph, exploring the role of business in the media landscape.

We are also going to a lecture on leadership and ethical business practice, looking at the measures businesses can take to make themselves more trusted.