Linstock’s Friday Takeaway – 14 October 2016

“Linstock’s latest thought leadership newsletter explores how firms can differentiate from their competitors through evidence-led content and a fresh perspective on pressing industry issues.”

In the News

Good Week: Bob Dylan
American singer songwriter, Bob Dylan, has become the first musician to win the Nobel prize for literature. The artist was commended by the music community, academics and literary experts “for having created new poetic expressions within the great American song tradition”. The decision, made by 18 members of the Nobel academy, also reinforces the power of music and song writing as a form of communication.

Bad Week: Marmite lovers
It’s been a bad week for Marmite lovers after Tesco announced it would be pulling the product from shelves. Consumers were quick to defend the quintessential British spread while national media documented its history, labelling it as a wartime staple. Following consumer outrage and a 24-hour stand-off, Tesco and Unilever reached a settlement yesterday evening to keep some of the UK’s favourite brands on Tesco’s shelves. Marmite is one of several Unilever products made in Britain with ingredients that the manufacturing giant claims is affected by the falling pound.

Good Week: Financial Advisers and Social media
A new survey by Putnam Investments reveals that 85 percent of financial advisers use social media on a daily basis to strengthen their client relationships and engage with business prospects. 56 percent of respondents also felt that using social media platforms increased their business-building efficiency, highlighting the impact of online networking. LinkedIn and Facebook were cited by advisers as the preferred social networks for business purposes.

Bad Week: David Cameron
Research by the University of Leeds and market research company, Woodnewton Associates, ranks David Cameron as the third worst Prime Minister to have held the office since the end of the Second World War. According to commentators, the former Prime Minister’s reputation is largely defined by Brexit with 90 percent of academics citing the EU referendum as Mr Cameron’s greatest failure.

Linstock News

Linstock’s latest thought leadership newsletter explores how firms can differentiate from their competitors through evidence-led content and a fresh perspective on pressing industry issues. Click here for lessons on how to effectively build your followership, insights on leadership styles at the Party Conferences and more: ‘Thinking Out Loud: Thought Leadership Insight & Ideas’

Client News

Newcastle University are heading the Scottish National Party conference today to examine how urban and rural communities can thrive post Brexit. Mark Shucksmith, Director of the Newcastle University Institute for Social Renewal discussed the event and the issues he hopes to address in this recent article in the New Statesman.

Coming Up

Members of the team will be attending a Policy UK event entitled, ‘Women mean Business’ to explore the gender pay gap and representation of women on Boards.

We will also be attending a media briefing on ‘Medeconomics’, discussing the role of communications in changing behaviour within the healthcare sector.