Linstock’s Friday Takeaway – 20 May 2016

“We’ve launched a new video introducing Fliint®, our thought leadership process. To celebrate, we’re giving away ten bottles of Sipsmith’s gin.”

In the News

Good Week: Health campaigners
The High Court has ruled that, from today, all UK cigarette packaging must be unbranded. Deborah Arnott, chief executive of the charity ASH (Action on Smoking and Health), which has spearheaded efforts to secure the legislation, celebrated the move as a “landmark judgement”. International press coverage of the event has boosted spirits among campaigners in Hungary, Norway and Slovenia who are calling on their governments to follow suit.

Bad Week: Leave campaigners
Another week, another ex-Mayor of London invoking Hitler to support their argument. Following Ken Livingstone’s suspension from the Labour party, Boris Johnson suggested in last weekend’s Sunday Telegraph that the EU shares Hitler’s aim of uniting Europe, and is simply using “different methods” to achieve a superstate. With just a month to go until the EU referendum, and Wednesday’s Ipsos Mori poll showing the Remain campaign 18 points ahead of Leave, Brexit activists are left with plenty of work to do.

Good Week: Verbose Twitter users
Bloomberg reported this week that Twitter plans to stop counting photos and links in its 140-character limit, a move welcomed by some of its more talkative followers. It’s not quite the 10,000 character limit some had expected, but still marks a significant step forward.

Bad Week: Queen’s Speech
The Queen headed to the House of Commons on Wednesday to open a new Parliament session. Following her address, rumours began to circulate that a group of Labour, SNP, Green and rebel Conservative MPs were planning to propose an amendment to the Queen’s Speech – the first move of its kind since 1924. The unusual bedfellows have now secured protections for the NHS amid media scrutiny of negotiations concerning the Transatlantic Trade and Investment Partnership (TTIP).

Client News
TheCityUK’s call for greater collaboration within financial services to tackle cybercrime hit the front page of City AM this week. Recommendations from its new report, ‘Cyber and the City’, also featured in the FT.

The latest research from Grant Thornton’s International Business Report (IBR) was covered by Reuters. The IBR finds that eight out of ten Eurozone businesses believe Brexit will have a negative impact on Europe.

Linstock News
We’ve launched a new video introducing Fliint®, our thought leadership process. To celebrate, we’re giving away ten bottles of Sipsmith’s gin. To be in with a chance of winning, simply watch the video and email the four steps of Fliint® to (T&C’s apply).

Coming Up
We’ll be participating in PRCA events on corporate messaging around the EU referendum and the need to improve diversity within the communications industry.