Linstock’s Friday Takeaway – 24 June 2016

“After months of campaigning and heated debates over Britain’s EU membership, the results of the referendum are in”

In the News

Good Week/Bad Week: EU referendum
Depending on your EU stance, it’s either been a good or bad week. After months of campaigning and heated debates over Britain’s EU membership, the results of the referendum are in with the Leave camp securing 52 per cent of the vote against 48 per cent for Remain. While David Cameron’s resignation has created uncertainty along with market volatility as the pound plunged to its lowest level in 30 years, Brexit supporters are celebrating a moment described by Nigel Farage as Britain’s ‘Independence day’. The rest of the world will be looking for answers to what happens next.

Bad Week: Digital skills
According to the Science and Technology committee, the digital skills gap costs the UK economy £63 billion every year. Further research by employment firm Monster shows that 48 per cent of employers find it difficult to recruit for tech roles and women are particularly at a disadvantage. Despite recognising the value of equal representation within the technology sector, 75 per cent of employers said they had no plans to adapt their staffing policies to address the issue.

Good Week: John Lewis
New research by LinkedIn revealed the UK’s top 25 most sought-after employers. Coming in at number 1 is John Lewis, the department store notable for its employee-owned partnership model and generous employee benefits scheme. The social media platform for professionals analysed the behaviour of its 433 million members and based its rankings on factors such as engagement and company reach. With an increasing number of potential employees looking at alternatives to conventional recruitment agencies, firms are investing more heavily in social media to attract the best talent.

Bad Week: Broadcasters
Facebook has angered broadcasters including the BBC by removing a feature that allows users to embed links directly into their clips, a tactic often used by broadcasters to steer people to their external sites. Facebook has become an important news source for many people, particularly those under the age of 35. Commentators argue that the move will have a negative impact on the role of mainstream news on Facebook. Concerns have also been raised about the power the platform can yield over how its users consume news.

Linstock News

Managing Director Jon Bennett attended the Talent, Recruitment and Employment Conference this week. Some of the UK’s biggest companies discussed the importance of thought leadership content in building their employer brand and attracting the right recruits. Highlights of the event included an inspiring keynote speech from Matthew Syed on the importance of a growth mind set, a passionate presentation by Baroness Ruby McGregor Smith on inclusion and an interesting discussion on the value of diversity in the workplace.

Client News

Times Higher Education (THE) revealed the results of its mock teaching excellence framework (TEF) rankings. Aston University came second out of 120 UK universities, with a benchmarked score of 97.9 out of 100. THE’s data team modelled the results using the three core metrics of graduate employment, student retention and student satisfaction.

New research by Retirement Advantage featured in City A.M. According to the pensions provider, different rates on annuities mean it is essential that people shop around more in order to get the best products.

Coming up

We’ll be taking part in a workshop covering the ins and outs of broadcast media and exploring best practice for maximising share of voice in B2B marketing.