Linstock’s Friday Takeaway – 27 May 2016

“If a fifth of all women aspiring to be entrepreneurs started a business, they could contribute over £10billion to the UK economy”

In the News

Good Week: Global connectivity
Google and Facebook will be installing an undersea cable that runs from the east coast of the United States to Spain, shuttling digital data across 6,600 kilometres of ocean and delivering fast online services to millions of customers. The project gives the tech giants an opportunity to expand their networking infrastructure, a job traditionally carried out by telecom companies. Construction of the cable, called MAREA, the Spanish word for tide, will start in August 2016 and is expected to be completed in October 2017.

Bad Week: Olympics’ image
Evidence emerged today that twenty-three athletes at the London 2012 Olympics tested positive for banned substances when samples were reanalysed. The tests focussed on athletes who could potentially take part in the Rio Games this summer. The results emerged just days after Russian state media revealed 14 of the 31 athletes found to have doped at Beijing 2008 were Russian. International sporting events such as the Olympic games are often celebrated as drivers of economic growth, inspiring community engagement and sport participation. However, the rise of doping incidences threaten their legacy and reputation.

Good Week: Female entrepreneurship
New research by Facebook argues that if a fifth of all women aspiring to be entrepreneurs started a business, they could create 425,000 jobs, contributing over £10billion to the UK economy. The study, which surveyed more than 4,200 adults, found lack of confidence was a key barrier for many women. In order to tackle the challenges faced by women, the tech giant, together with the British Chamber of Commerce and the Federation of Small Businesses, has launched ‘SheMeansBusiness’, a platform to support potential female entrepreneurs and women in business more generally.

Bad Week: Hillary Clinton
Not so long ago Hillary Clinton boasted a double-digit lead in the Democratic presidential nomination, but a series of communications faux pas by the former Secretary of State, including her most recent defence of her private email fiasco and remarks to rival Bernie Sanders, have significantly reduced the gap between the candidates in national polls. Clinton also turned down a debate against Sanders, stating that the Democratic race was ‘already done’. Reports criticising her decision question whether she has unintentionally excluded herself from a huge political event just days before the California primary.

Client News

Chris Cummings, chief executive of TheCityUK, appeared on BBC World News and Share Radio discussing the implications of Brexit on UK’s financial services industry, a sector that contributes a net trade surplus of £72 billion to the UK economy. The latest research shows that in the event of Brexit, 100,000 financial services jobs could be lost by 2020.

Retirement Advantage Equity Release’s commentary on Nationwide’s entry into the market received coverage in FTAdviser and Money Marketing. Product and Communications Manager Alice Watson welcomed the move, highlighting how greater competition spurs innovation.

Linstock News

The rise of alternative metrics in the communications industry raises questions about the value of traditional measurement tools and the future of evaluating PR. Director Simon Maule featured in Influence Magazine, arguing that behavioural science is an effective form of measurement that can be used to complement other approaches.

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