Linstock’s Friday Takeaway – 28 October 2016

“The government approved plans for a third runway for Heathrow this week, despite increasing pressure from environmental campaigners.”

Good Week: Social Mobility
A new government scheme led by the Social Mobility Commission and the Social Mobility Foundation will rank the UK’s biggest employers on their progress in recruiting candidates from lower socio-economic backgrounds. A report published by the Commission this week said 70% of senior judges, 50% of senior civil servants and 44% of media professionals have been privately educated. The Commission has insisted that the aim of the scheme is not to name and shame companies, but rather a way to reward them as only the results of those who are ranked highly will be published. The first rankings will be revealed in Spring 2017.

Bad Week: Environmental Campaigners
The government approved plans for a third runway for Heathrow this week, despite increasing pressure from environmental campaigners, including Zac Goldsmith who resigned as MP over the issue. However, the Committee on Climate Change said that improvements in fuel and aircraft operational efficiency will reduce the environmental impact caused by the expansion. Heathrow has also promised to minimise the environmental damage caused, committing to transform an area close to the site into a wildlife haven costing £105m. Transport Secretary Chris Grayling stated: “We take the issue of climate change very seriously and this government has a whole raft of measures in place to address the issue.”

Good Week: Financial Education
This week British workers have revealed their enthusiasm to improve their finances. According to Equiniti’s new report, almost half of British workers believe financial education should be offered to them by their employers. The report also found that 49% of workers felt their workplace could do more to help them make better decisions about their savings and investment choices. Managing Director, Phil Ainsley, highlighted a breakdown in communication in the workplace: “many [people] got into investing through their employer when they joined a company share plan […] it’s unsurprising they look to their employer for further guidance.”

Bad Week: Theresa May
Theresa May has been subject to criticism this week after recordings of her stating her fears for the economy if Brexit were to happen were leaked from a pre-referendum private meeting with Goldman Sachs. Labour leader Jeremy Corbyn reacted: “The prime minister has given her private views on Brexit to Goldman Sachs bankers, but refuses to give the British people a clear plan for negotiations. It shouldn’t take a leaked tape for the public to find out what she really thinks.” Though the Prime Minister’s spokesperson has claimed that this should reassure the British public that Ms May knows the risks in Brexit and will therefore seek the best result for Britain, the public outcry reveals concerns over a lack of transparency.

Linstock News
Simon Maule shared his thoughts on how brands can build an effective followership in Linstock’s new thought followership white paper.

Client News
Next week is Aston University’s Carbon Journey: It’s not weather, it’s how. The BBC’s Reeta Chakrabarti will read news bulletins from the year 2045 describing two alternate scenarios: one where we’re tackling climate change; the other where it’s running out of control. The event sits alongside the university’s commitment to embed low carbon education across all undergraduate subject disciplines.

Aviation expert Dr Volodymyr Bilotkach from Newcastle University Business School responded to the Government’s decision to build a third runway at Heathrow Airport. His comments that further airport expansion is needed were picked up by The Conversation, the Newcastle Chronicle, Air Cargo News and Travel Weekly.

Coming Up
We’ll be attending a panel event exploring the different ways to engage with Whitehall.

Members of the team will be taking part in a breakfast briefing discussing how to make marketing and communications activities more effective by tracking the right performance metrics.