“Apple is leading Silicon Valley in the tech industry’s battle to recruit more diverse talent ”
In the News
Good Week: Diversity
Apple’s latest diversity statistics found that in the last 12 months, women made up 37% of new hires, while underrepresented minority groups comprised 27% of hires. Despite criticism from commentators arguing that the numbers are not high enough, comparisons with Facebook and Google show Apple is leading Silicon Valley in the tech industry’s battle to recruit more diverse talent and level the gender pay gap. The company’s commitment to diversity and inclusion is also reflected in its latest ad, set to make its TV debut during the Olympic opening ceremony tonight.
Bad Week: Digital dependency
New research by Ofcom reveals that millions of people in the UK are going through a ‘digital detox’. According to the broadcast watchdog, 15 million adults have now attempted to spend a period of time completely offline after confessing to feeling addicted to smartphones and other digital devices. Just under half of the 2,000 adults surveyed as part of the study said they neglect responsibilities such as housework because of the time they spend online, with a quarter of people also admitting to sending messages to people in the same room. Perhaps we will see a shift in attitudes towards the way people receive, access and share information.
Good Week: Olympics
As Brazil prepares for the 2016 Olympics opening ceremony, commentators consider the legacy and value of the Games. Despite protests and the hail of criticism leading up to the Games concerning drug use, the standard of the facilities and the threat of the Zika virus, the rhetoric around the Olympian goals of inspiration, national pride and inclusion has persisted. Organisers will be hoping to build a strong legacy in sport and tourism but with fewer nations seeking to host the games and the shadow of doping and bribery scandals, the real challenge will be maintaining the legacy in the long term.
Bad Week: BBC Radio 1
BBC Radio 1’s audience has dropped to its lowest level for more than a decade, having lost a million listeners over the past year. Statistics released by the broadcaster reveals a generation gap, with a significant decline in the number of 15-24-year-olds listening in. However, the station’s YouTube channel has seen an increasing number of hits, showing that young people would prefer to watch recorded footage in their own time than have to tune into live radio broadcasts – a trend that the sector will be taking note of.
This week saw the Bank of England cut interest rates for the first time since 2009. We carried out some social listening to see if people predicted the right outcome. A staggering 96% of posts were predicting a cut in interest rates, with just 4% predicting a hike. However, it seems the Downing Street cat fight was front and centre in people’s thoughts, with ten times as many tweets about Palmerston and Larry.
A new report released by TheCityUK featured in the FT, City AM and BBC Radio 4 among others. The report, ‘Meeting the challenges and delivering opportunities,’ sets out a post-Brexit framework for future growth and success in the financial services industry.