Linstock’s Friday Takeaway – 7 October 2016

“MD Jon Bennett said that despite the immediate social media backlash against Southern Rail, the campaign may yet yield results”

In the News

Good Week: Consumers
Consumers can rest assured that brands are moving towards a more transparent, trustworthy use of their personal data, with the upcoming General Data Protection Regulations. Consumer trust in businesses’ use of personal data is notoriously low, with 39% of people saying they have consciously not used a brand because of this. Analysing consumer data is vital for a business’ growth. However, greater trust between consumer and business will build the reputation of a brand and develop a stronger customer base.

Bad Week: TalkTalk
On the flipside, TalkTalk have received a fine of £400,000 from the ICO (the highest yet) due to their ‘failure to implement the most basic cyber security measures’, as stated by Information Commissioner Elizabeth Denham. The cyber-attack in October decimated consumers’ trust in the brand and resulted in the departure of 101,000 subscribers. The incident cost TalkTalk an initial £42m, a figure that has risen with the ICO’s ruling.

Good Week: Stratford-Upon-Avon
Plans for a replication of Stratford-Upon-Avon have begun in the Fujian province, China. The location was chosen because it was home to Tang Xianzu, a Chinese playwright, who died in the same year as Shakespeare (1616). Stratford District Councillor Chris Saint is working with the Chinese provincial government on this project. While the Chinese hope this development will promote Xianzu to a global audience, Mr Saint believes that in turn this could attract Far Eastern tourists to Shakespeare’s home.

Bad Week: Diversity in the Classroom
Statistics from the Department for Education reveal that only 26% of teachers in England are men (38% of secondary teachers and 15% of primary school teachers). For World Teachers’ Day this year, charity Teach First are pushing for more men to consider a career in education. The Department for Education said that they ‘welcome this drive from Teach First’ and wish to continue getting the best teachers into classrooms.

Linstock News
MD Jon Bennett commented on embattled Southern Rail’s latest campaign which encouraged readers to tweet the RMT Union to avoid further strikes and help get #SouthernBackOnTrack. He said that despite the immediate social media backlash against Southern Rail, the campaign may yet yield results – so watch this space! To read the full article go to: www.prweek.com/article/1410931/southern-rails-union-bashing-campaign-off-rails

Client News
Trade coverage for Russam GMS: Russam GMS this week published research highlighting the lack of tech representatives on the boards of FTSE 350 firms. The research received coverage in a number of trades, including Recruit International, HR Grapevine and Consultancy.uk.

Coming Up
We will be attending B2B Content Marketing Toolkit 2016 next week, learning from the most innovative B2B Content Marketing companies from across Europe. And Newcastle University will be at the SNP Party Conference discussing ‘The best laid plans: how urban and rural communities across Scotland can thrive in times of change’.