“If you have to say you’re a thought leader, you’re probably not. But an effective thought leadership marketing campaign could have clients and customers saying it for you.”
When brand differentiation is a challenge, thought leadership marketing puts clear blue water between you and the competition. When everyone is clamouring for share of voice, thought leadership marketing gives you a powerful presence across earned, owned and paid media. And if your business development and marketing teams need powerful material to generate leads and build your reputation, thought leadership marketing can provide that platform.
Our team brings together two sets of skills that are rarely combined. On the one hand, research and analysis to unearth new insights and prepare credible evidence for your campaign. And on the other, creative delivery to communicate your ideas in the most compelling way and through the most appropriate channels.
We use a tried and tested process to create a genuine thought leadership position for each client. We look closely at competitor activity, previous media coverage and the work of influential organisations including think tanks and trade bodies. We then conduct applied academic reviews and harness leading edge social listening technology to identify where there is room and demand for new ideas. Throughout, we keep your campaign tied to wider business goals and apply the latest ideas from behavioural science to ensure that communications materials are attuned to the simplified forms of thinking people often use to make judgments and decisions.
Carol Briggs, Associate Director, Global Marketing and Thought Leadership, Grant Thornton International, said:
“Linstock has become a trusted and very valuable thought leadership partner for us. They push the boundaries to come up with fresh ideas that make the most of our existing assets. From drafting discussion and conducting interviews to data analysis and reporting, their work is always innovative and insightful.”
Julian Ladd, Market Vice President, Right Management, said:
“While the immediate results are impressive, the longer term value this has created for us as organisation is also very significant, and it is a model we plan to learn from, not just in the UK but also in a number of our key markets in Europe and Asia Pacific.”
SHORTLISTED: Best use of Thought Leadership, B2B Marketing Awards 2015