Thought Leadership

“If you have to say you’re a thought leader, you’re probably not. But an effective thought leadership marketing campaign could have clients and customers saying it for you.”

When brand differentiation is a challenge, thought leadership marketing puts clear blue water between you and the competition. When everyone is clamouring for share of voice, thought leadership marketing gives you a powerful presence across earned, owned and paid media. And if your business development and marketing teams need powerful material to generate leads and build your reputation, thought leadership marketing can provide that platform.

Our team brings together two sets of skills that are rarely combined. On the one hand, research and analysis to unearth new insights and prepare credible evidence for your campaign. And on the other, creative delivery to communicate your ideas in the most compelling way and through the most appropriate channels.

We use a tried and tested process to create a genuine thought leadership position for each client. We look closely at competitor activity, previous media coverage and the work of influential organisations including think tanks and trade bodies. We then conduct applied academic reviews and harness leading edge social listening technology to identify where there is room and demand for new ideas. Throughout, we keep your campaign tied to wider business goals and apply the latest ideas from behavioural science to ensure that communications materials are attuned to the simplified forms of thinking people often use to make judgments and decisions.

Read what it takes to be a Thought Leader

Carol Briggs, Associate Director, Global Marketing and Thought Leadership, Grant Thornton International, said:
“Linstock has become a trusted and very valuable thought leadership partner for us. They push the boundaries to come up with fresh ideas that make the most of our existing assets. From drafting discussion and conducting interviews to data analysis and reporting, their work is always innovative and insightful.”

Julian Ladd, Market Vice President, Right Management, said:
“While the immediate results are impressive, the longer term value this has created for us as organisation is also very significant, and it is a model we plan to learn from, not just in the UK but also in a number of our key markets in Europe and Asia Pacific.

SHORTLISTED: Best use of Thought Leadership, B2B Marketing Awards 2015

Case Study: APFA

“Managing a change in strategic direction”

A Linstock client for nine years, APFA (formerly AIFA) is the largest trade body for financial advisers in the UK (www.apfa.net)....

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Case Study: TheCityUK

Managing the reputation of one of the UK's largest industry sectors

TheCityUK is the membership body for the UK’s financial and related professional services industry. Its membership includes...

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Case Study: British Gas

“Energy efficiency in social housing: making the green deal work”

British Gas is the UK’s leading energy and home services provider. Local authority and housing association decision makers...

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Case Study: Bluefin

“The biggest change to pension rules in a generation”

Capita’s Bluefin Corporate Consulting was advised by Linstock through the biggest change to pension rules in a generation being...

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Case Study: TheCityUK

“Strengthening business relations with China”

Enhancing the UK’s global competitiveness and creating market access for member firms in growth markets around the world is...

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Case Study: ‘Class Ceilings’

“Class Ceilings – Promoting boardroom diversity”

Linstock created a highly effective piece of thought leadership that captured audiences’ attention and served as a platform to...

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Case Study: Newcastle University

“Raising political profile and policy influence”

Brief One of the world’s most highly regarded universities, Newcastle brought in Linstock to raise the political profile and...

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Case Study: Aston University

“ Aston retains Linstock to build the media profile of academic experts and win recognition for outstanding research. ”

Brief One of the UK’s most ambitious universities, Aston retains Linstock to build the media profile of academic experts and...

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Case Study: Retirement Advantage

“Taking a leadership position when others step back”

Linstock began working with retirement income provider Retirement Advantage (formerly MGM Advantage) in 2014 – the year that...

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Case Study: Right Management

“Using Thought Leadership to Drive Business Leads”

Right Management commissioned Linstock to develop an innovative thought leadership platform looking at women in leadership to...

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Case Study: Follow the Leader: How to Build Followership

“We lean towards the new and information has to be easy for us to find and share if we are going to take an interest in it. ”

Sir Richard Branson, Jeremy Corbyn and Larry Ellison are unlikely bedfellows. Save for their partiality for wispy facial hair,...

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