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For those watching as George Osborne took to the despatch box for the Budget, the phrase ‘next generation’ was uttered no less than eighteen times.
Comms budgeting requires striking the right balance between meeting short-term targets and laying the foundations for long-term impact.
During more than 17 years in corporate comms, Keith has provided strategic advice to a range of professional and financial services firms.
In the upcoming General Election 2017, will messenger (May vs Corbyn) trump message? Or, on some issues, does it work the other way round?
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