Crisis Management

When things go wrong, your hard won reputation is in the firing line.

Linstock opened our eyes to potential risks, and strategies to deal with them, that would never have occurred to us on our own.

Your organisation may have made mistakes or employees might have abused your trust. You could be the subject of rumour and hearsay – industry gossip or something more sinister – or you may be faced with an operational disaster completely outside your control. In any case, the way you communicate with your customers, employees and shareholders, and the way you approach traditional and online media, could mean the difference between business-as-usual and a brand damaged beyond repair.

To help you through a crisis, we follow three-stage process:

  • GET PREPARED: We audit your state of readiness and then compile a crisis communications manual. This maps out strategic responses to the problems you face, provides practical information and communication materials you’ll need in a crisis, and includes response plans that can be put into action at short notice.
  • GET TRAINED: We prepare your team for media and social media engagement. Our training covers press and broadcast interview techniques, social media training, personal presentation techniques and desktop exercises to support scenario planning.
  • GET SUPPORT: We provide monitoring, advice and support from a team of seasoned experts who work alongside your management team throughout the crisis.

Our award-winning team has successfully handled sensitive issues in the public, private and third sectors. Throughout, we look at crises using a behavioural lens. This approach helps us to predict the likely audience reaction to specific risks and issues. By doing so, we can work with you to develop communications programmes that will help to manage the fall-out from bad news. For more about how emotion impacts our decision making in crisis situations please read The Psychology of Crisis Decision-Making Under Pressure.


WINNER: Public Relations Consultants Association Issues and Crisis Management Award

Client testimonials

Lord Carlile of Berriew Q.C.:

Linstock has an outstanding team. They quickly get to grips with complex issues and understand how they will be perceived and interpreted by professional audiences and the media. They are a pleasure to work with.

Sarah Maguire, Chief Executive, Choice Support:

I feel fully assured that Linstock will help us do all we can to prepare for every possibility and we all sleep easier knowing they are just a phone call away. The team open our eyes to potential risks and advise on strategies to deal with them that would never have occurred to us on our own.

More from linstock

Linstock has been called on a number of times to handle sensitive issues; for instance, in relation to service closures and court cases involving employees.

We helped manage the reputation of the Commercial Estates Group when it found itself at the centre of a controversial test case in planning.

We helped the council manage communication challenges on multiple fronts during a time of budget cuts and a move towards a more localist approach.