Research by Decision Technology revealed consumers often exaggerate ethical behaviour, are new research methods needed to tell marketers the truth?

The adoption of tech to drive behaviour change continues as UK charities embrace contactless to drive donations.

As Elon Musk invests in an implant to help us communicate with computers, Keith Brookbank asks whether a computer could replace a PR practitioner.

How Snapchat filters, StickK and Elevate can raise brand awareness, measure behaviour change and reach new audiences.

Kondo's trademarked KonMari method could have important lessons for businesses too.

From the co-author of Nudge, Sunstein's new book looks at whether revolutions begins with a change in social norms.

People assign greater value to things that they have helped to create. But does the Ikea effect ring true for thought leadership campaigns?

Love was in the air, but one financial services provider might wish they'd forgotten Valentine's Day this year.