How Can Brands Win the Game of Clones?

Published: 20 February 2017

Authenticity and originality go to the heart of good communications.

By listening to the world around them, and exploring their unique takes on the world, they can create engaging insights which resonate with their target audiences.

This month marks the twenty-year anniversary of an iconic scientific breakthrough. On February 22, 1997, Dolly the sheep was unveiled to the world as the first ever mammal cloned from an adult cell, by scientists at the University of Edinburgh’s Roslin Institute.

The news sparked worldwide media attention, with the spotlight on the potential advances in research and disease prevention matched only by debates around the ethics of artificially recreating life.

To create something genuinely original rather than simply becoming a clone of their competitors, brands must unearth the ideas within their own people and share their fresh perspective on the world around them.

To read the full article, visit Influence here.


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