What’s the Comms Verdict on 100 Days of Trump?

Published: 28 April 2017

The new President hasn’t been able to dictate terms in the same way he could while campaigning

Business leaders need to build long-term relationships based on trust. They encourage customers to vote with their wallets every day; not every four years.

This Saturday marks 100 days of President Trump. The milestone prompted a declaration from the White House that Trump had accomplished more in his first 100 days than any other president since Franklin Roosevelt.

Given the statement was released on Tuesday, with four days until the 100 day mark, this is no mean feat.

The rhetoric is typical of the bold claims we’ve come to expect from this administration.

Will the approach that won the keys to the White House stand the test of the next 100 days or the full four years of the President’s term?

But is the President over-reliant on his personality and trigger happy thumbs?

The presidential honeymoon period, and Trump’s force of personality, has so far papered over cracks in his communications strategy.

To read the full article, visit PR Week here.

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